MyRedundancyRights.co.uk — What It Is and Why It Matters to Your Firm
MyRedundancyRights.co.uk is one of the UK's fastest-growing employment rights platforms, built specifically to help employees facing redundancy, unfair dismissal, settlement agreements, and TUPE transfers understand their legal position before they contact a solicitor.
Visitors arrive not through a generic search for legal help, but through specific, intent-driven searches — redundancy pay calculators, fairness checkers, TUPE eligibility tools, settlement agreement guides. They are not browsing. They are researching. They have a problem, they understand their position, and they are actively looking for professional representation.
That distinction matters enormously. In legal marketing, the difference between a cold enquiry and a warm one is the difference between a prospect who needs to be educated and a prospect who is ready to instruct. Every visitor directed to your firm from this platform falls into the second category.
According to the Legal Services Consumer Panel, consumers who have already researched their legal position online are significantly more likely to convert to a paying client than those who make first contact without prior knowledge of their situation. Pre-qualified, self-educated enquiries are the highest-value leads available to any employment law practice — and they are what this partnership delivers.
How the Partnership Works
Exclusive Territory
One employment law firm. One town or city. No competing solicitor is promoted alongside you while your partnership is active.
This is not a model where ten firms in Manchester compete for the same visitor. When a user on the platform searches for representation in your area, your firm appears. Exclusively. The enquiry comes to you, not to a shortlist that includes your direct competitors.
For practices in competitive urban markets — where paid search costs for employment law terms regularly exceed £30 to £50 per click — the value of exclusive territory cannot be overstated. You are not bidding against the market. You are simply the firm that platform users in your area are directed to.
Motivated Enquiries
Before a visitor contacts your firm through the platform, they will typically have:
Used the redundancy pay calculator to understand their statutory and contractual entitlement Completed the fairness checker to assess whether their redundancy or dismissal process was procedurally sound Reviewed the TUPE eligibility tool if their situation involves a business transfer Read the settlement agreement guides to understand what they may be offered and what protections they need By the time they reach your profile, they know what they have, they know what they need, and they are looking for a solicitor they can trust to take their case forward. Your firm is that solicitor.
Dedicated Profile
Your partnership includes a fully branded profile page on the platform featuring:
Your firm's logo and branding A direct link to your website Your direct telephone number and email address A dedicated enquiry contact form that routes submissions directly to your designated fee earner or intake team A written profile positioning your firm as the recommended employment law partner for your territory This is not a badge on a listings page. It is a dedicated presence, built around your brand, presented to visitors who are already looking for what you offer.
Priority Placement
Your firm receives top placement in the platform's solicitor search for your territory, with contextual links embedded across the relevant guides and tools — appearing at the point where a visitor has confirmed their situation and is ready to seek advice. That placement is not shared, rotated, or sold to a competitor.
The Numbers
The platform operates at a fixed partnership fee of £99 + VAT per month. There are no setup fees. There is no long-term lock-in. The arrangement operates month to month, meaning your continued investment is justified by results — not by a contract that outlasts the value it delivers.
Consider what £99 per month represents in the context of your current marketing spend:
The average cost per click for employment law paid search terms in the UK ranges from £15 to £60 depending on location and competition A single converted client instruction in an employment law matter typically generates fees of £1,500 to £15,000 or more depending on the complexity of the case One converted enquiry per month from the platform covers the partnership fee many times over The question is not whether the fee is affordable. The question is whether your territory is still available.
Founding Partner Territories
Territory allocation is happening now. Founding Partner status is being offered to the first firm to claim each town or city — and once a territory is allocated, it will not be offered to another practice while that partnership remains active.
For firms in major employment law markets — London boroughs, Birmingham, Manchester, Leeds, Bristol, Sheffield, Liverpool, Edinburgh, Cardiff — the window to secure exclusive territory is narrow. Once those territories are gone, they are gone.
For firms in smaller towns and regional centres, the opportunity is the same — exclusive access to a motivated, pre-qualified audience in a market where no other firm has yet moved.
Who This Is For
This partnership is designed for employment law practices that:
Handle redundancy, unfair dismissal, settlement agreements, and TUPE cases as a core part of their practice Are looking for a consistent, cost-effective source of pre-qualified client enquiries Want exclusive positioning in their local market without the cost and complexity of managing paid search campaigns Understand the difference between volume marketing and quality lead generation It is not designed for general practice firms with no dedicated employment capability, or for firms whose employment offering is secondary to their core work. The visitors directed to your profile have specific, often urgent employment needs — and they need a firm that will answer those needs with confidence and expertise.
Your Action Plan
Check whether your territory is currently available at 👉 https://myredundancyrights.co.uk/partner Review the partnership terms — no setup fee, no long-term commitment, month to month from £99 + VAT Submit your firm's details to reserve your territory before a competitor in your area does Receive your dedicated profile, priority placement, and first enquiry referrals within days of activation Review your first month's enquiries and assess the value against your existing marketing channels Read more about the platform and the audience it serves at 👉 https://myredundancyrights.co.uk/blog The firms that move first secure exclusive access to a growing, motivated audience at a fixed monthly cost. The firms that wait find their territory has already been taken.
Check availability now at https://myredundancyrights.co.uk/partner
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